Each piece of Origami Owl jewelry is thoughtfully-designed and created with meaning to capture every story. Build a customized look for yourself or as a gift to spread love and kindness.
find your
CLEAN
SKINCARE
ROUTINE
Not sure where to start? Wondering which products are best for your skin care concerns? Our five-question quiz takes just 30 seconds to complete.
Clean Skincare
Willing Beauty delivers proven results for adults and teens, using simple and effective formulas. Try our products that fight acne, day moisturizer with hyaluronic acid, cult favorite face oil, reef safe sunscreen and more.
Clean, Smart Ingredients
Our products use clean, vegan, cruelty-free formulas that are free of over 1,300 potentially harmful ingredients commonly found in cosmetics. Better yet, we add ingredients that actually benefit your skin - like hyaluronic acid or our innovative anti-blue light formula.
there's only one
Finding a clean mascara that gives your lashes length, volume, and separation without clumping is like looking for a unicorn – until now! Discover lashes you didn’t know you had with our clean, lifting, game-changing mascara.
color made simple
Your makeup routine doesn’t have to be complicated. Inspired by the simplicity of the four-color print process, CMYK allows you to select your shades with confidence, delivering clean color cosmetics that are easy for you to choose and use
Every Order = A Random Act of Goodness™
Every time you shop with Think Goodness, it does more than just a put a smile on your face; it creates true impact. Each order gives back to the Giving Goodness Foundation, our nonprofit organization dedicated to delivering Random Acts of Goodness.
WHAT IS THAT YOU ASK?
Small acts of goodness to uplift someone in need or bring joy to someone's day; big acts that impact someone's life for the better .
Giving Goodness Foundation is a nonprofit organization (501(c) (3)
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