New Arrivals

Discover lashes you didn’t know you had with this clean, lifting, game-changing mascara. WHY WE MADE IT Can’t keep up with which mascara is the latest and greatest according to beauty experts? Neither can we. Why have multiple when you...

Each palette features four dynamic, ultra-blendable shades with an innovative anti-blue light technology. WHY WE MADE IT We think your makeup should do more than just express your creativity. Our innovative eye shadow formula shields skin from damaging blue light...

Each palette features four dynamic, ultra-blendable shades with an innovative anti-blue light technology. WHY WE MADE IT We think your makeup should do more than just express your creativity. Our innovative eye shadow formula shields skin from damaging blue light...

A gal on the go doesn’t have time to juggle a bunch of makeup products – or brushes. And she doesn’t have the space to store them either. This dual-ended brush is all you need to create beautiful eyeshadow looks...

WAKE UP TO SERIOUS SKIN RESULTS WITH THIS ANTI-AGING TRIO THAT WORKS OVERTIME WHILE YOU SLEEP. WHY YOU’LL LOVE IT With clean ingredients, powerful results and simple steps, this skin trio can help improve the texture, moisturization and firmness of...

MEET YOUR NEW FAVORITE MORNING ROUTINE, DELIVERING ALL-DAY HYDRATION AND A YOUTHFUL GLOW. WHY YOU’LL LOVE IT Featuring our three best-selling products – cleanser, moisturizer and face oil – this trio is a simple, clean, effective morning skincare routine for...

INSTANTLY SOFTEN, SMOOTH AND BRIGHTEN YOUR SKIN IN 5 MINUTES WITH JUST 3 PRODUCTS. WHY YOU'LL LOVE IT This gentle cream cleanser, instant brightening AHA/BHA peel and nourishing essential oil blend work together to instantly improve skin texture, tone and...

TREAT AND PREVENT BREAKOUTS WITHOUT STRESSING OUT YOUR SKIN. WHY YOU’LL LOVE IT Acne isn’t just a teen challenge. It’s something many adults struggle with as well. If that’s you, add these three products to your existing skincare routine as...

O Christmas Tree, O Christmas Tree_how lovely (and magical!) you're going to look in my Living Locket!

If decorating the tree is one of your favorite traditions, this Pink Pave Ornament Charm will make the perfect addition to your Living Locket.

Nothing says it's the holiday season like candy canes! Add this Pastel Candy Cane Sparkle Charm to your Living Locket for a sparkly (and sweet!) look.

Believe in the magic of Christmas! Our Red Sparkle Stocking Charm adds the perfect balance of holiday cheer and sparkle to your Living Locket.

The stockings were hung by the chimney with care_in hopes you'd add this Pastel Christmas Stocking to your Living Locket. (gifts not included!)

Peace on earth and goodwill to all. Our Pearl + Crystal Holly Charm is a great addition to your holiday-themed Living Locket.

No flower says it's Christmas like the Poinsettia. Add this beautiful Poinsettia Charm to your Living Locket for a festive and meaningful look.

Add a little holiday joy (and sparkle!) to your Living Locket with our Joy Sparkle Charm.

Don't have a meltdown! You don't have to choose between Team Reindeer or Team Snowman! You can have the best of both worlds with this adorable Reindeer Snowman Charm.

Here comes Santa Claus, Here comes Santa Claus..The sleigh is loaded with gifts, and Santa is on his way with this Fancy Pastel Sleigh Charm!