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Each piece of Origami Owl jewelry is thoughtfully-designed and created with meaning to capture every story. Build a customized look for yourself or as a gift to spread love and kindness.

The Goods

Our customers are LOVING these! Check out the latest and greatest options from our exclusively-curated Brand Collective.

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Clean, Smart Ingredients

Our products use clean formulations that are free of over 1,300 potentially harmful ingredients found in common cosmetics.

there's only one

Finding a clean mascara that gives your lashes length, volume, and separation without clumping is like looking for a unicorn – until now! Discover lashes you didn’t know you had with our clean, lifting, game-changing mascara.

color made simple

Your makeup routine doesn’t have to be complicated. Inspired by the simplicity of the four-color print process, CMYK allows you to select your shades with confidence, delivering clean palettes that are easy for you to choose and use.


it's time you feel like your best self.

Why Our Blends

They're purposely formulated to be taken together!


Our supplements are made to complement each other with no harmful overlap or interactions between the 
ingredients, helping you build a happier, healthier you.

limited-time trio

Kissable Lips are just a click away!

Willing Beauty XO Lip Oils soften lips with subtle shine. Infused with a rich mix of argan, marula, and avocado oils, this transparent gel-oil hybrid leaves lips balmy-soft and subtly luminous.

Clean Skincare

Using simple and effective formulas that harness the power of nature, everything from our anti-aging regimens to our anti-acne kits delivers proven results for your whole family.

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Every Order = A Random Act of Goodness™

Every time you shop with Think Goodness, it does more than just a put a smile on your face; it creates true impact. Each order gives back to the Giving Goodness Foundation, our nonprofit organization dedicated to delivering Random Acts of Goodness.

WHAT IS THAT YOU ASK?

Small acts of goodness to uplift someone in need or bring joy to someone's day; big acts that impact someone's life for the better .

Giving Goodness Foundation is a nonprofit organization (501(c) (3)

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