Brand Collective

We are curators of the best goods, by the best brands. Aligned with our quality and mission standards, you can trust that every product will make you look and feel good – inside and out!

Meet the Starting Lineup of Brands

Let’s Just Say We Have Really Good Standards

We vet our brands + products against rigorous criteria to qualify them as Think Goodness-approved! As a company, we hold ourselves to the highest standards in three, core categories: mission, quality + entrepreneurial (let us explain!).
Shop Goods

mission

OUR MISSION IS SIMPLE To inspire a good life — through good-FOR-YOU products, and doing good for others.

Every brand in our collective aligns with the purpose of living a healthier, happier lifestyle. We're committed to inspiring and providing the best tools to help you live your best life possible.

quality

Our promise is to only bring you the best goods, period.
clean

Our products are clean. No toxic ingredients, ever!

made responsibly

We strive to monitor the supply chain of every brand in our collective.

just plain good

Our in-house quality assurance team is the best of the best! They're committed to ensuring every product meets our high quality standards.

entrepreneurial

We believe the spirit and enthusiasm of entrepreneurial brands is critical to creating something special. When the heart and soul of a creator is felt in every product you experience, the unique and powerful difference captivates you.

We love helping creators and entrepreneurs develop and nurture their brands! We're proud to work with small business owners to help them take their early-stage consumer goods to market or to the next level.

WE CELEBRATE

Entrepreneurs + Innovators + Creators

say “hello” to the brains (+ the hearts!) behind our brands

Origami Owl
MEET Bella Weems-Lambert
At just 14 years old, Bella had a dream of buying a car when she was 16. She started selling beautiful, custom jewelry - and Origami Owl was born! Fast forward nearly 10 years, and Bella is just getting started.
CMYK
MEET ANNETTE MCEVOY + CHRISSY WEEMS
Chrissy has always been passionate about makeup. Over the years, she noticed that beauty had become an overwhelming shopping experience for most women. It was time to take a different approach to color and she enlisted Annette’s help.

Annette brings her deep beauty industry experience to Chrissy’s visionary Color Made Simple(TM) mantra. Together, they’ve created contemporary colors with the highest levels of clean standards and health-enhancing formulas for women on the go (that’s all of us.)
Willing Beauty
MEET CHRISTY PRUNIER
When founder, Christy, was 29, she discovered skin cancer under her eye. This life-changing experience brought a new mission to Christy's life: to ensure her newborn daughter, Willa, and other women wouldn't follow in her medical footsteps.

Christy searched for safe skincare products without harsh chemicals, hormone disruptors and skin irritants. When she couldn't find any, she created her own. Working with top dermatologists, green chemists and skincare experts, she created Willing Beauty so that you and your whole family could enjoy healthy, glowing skin.
Intuitiv
MEET JASON KOLBER (AKA DR. J)

The nervous system specialist and the brains behind Intuitiv Wellness.

One of Dr. J's greatest joys is helping people achieve optimal states of well being, naturally. By combining science and nature, Dr. J and his world-renowned human performance experts have created system and formulations to balance the body. These breakthrough formulations are trusted by everyone from friends and family to top professional athletes and high-power executives.

It’s time for a natural alternative for everyone.

That’s Just the Start!

Our Brand Collective is just getting started! It’s our goal to bring you so much more good in a variety of categories for the entire family! If you are a small business entrepreneur, innovator, or creator who feels like you meet our standards, we want to hear from you. Apply as a brand below!

Every Order = A Random Act of Goodness™

rewards
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