We are curators of the best goods, by the best brands. Aligned with our quality and mission standards, you can trust that every product will make you look and feel good – inside and out!
MEET THE STARTING LINEUP OF BRANDS
let's just say we have really good standards
We vet our brands + products against rigorous criteria to qualify them as Think Goodness-approved! As a company, we hold ourselves to the highest standards in three, core categories: mission, quality + entrepreneurial (let us explain!).
OUR MISSION IS SIMPLE
To inspire a good life - through good-for-you products, and doing good for others.
Every brand in our collective aligns with the purpose of living a healthier, happier lifestyle. We’re committed to inspiring and providing the best tool to help you live your best life possible.
OUR PROMISE IS TO ONLY BRING YOU THE BEST GOODS, PERIOD.
Our products are clean. No toxic ingredients, ever!
We strive to monitor the supply chain of every brand in our collective.
JUST PLAIN GOOD
Our in-house quality assurance team is the best of the best! They’re committed to ensuring every product meets our high quality standards.
We believe the spirit and enthusiasm of entrepreneurial brands is critical to creating something special. When the heart and soul of a creator is felt in every product you experience, the unique and powerful difference captivates you.
We love helping creators and entrepreneurs develop and nurture their brands! We’re proud to work with small business owners to help them take their early-stage consumer goos to market or to the next level.
entrepreneurs + innovators + creators
SAY "HELLO" TO THE BRAINS (+ THE HEARTS!) BEHIND OUR BRANDS
At just 14 years old, Bella had a dream of buying a car when she was 16. She started selling beautiful, custom jewelry - and Origami Owl was born! Fast forward nearly 10 years, and Bella is just getting started.
ANNETTE MCEVOY + CHRISSY WEEMS
Chrissy has always been passionate about makeup. Over the years, she noticed that beauty had become an overwhelming shopping experience for most women. It was time to take a different approach to color and she enlisted Annette’s help.
Annette brings her deep beauty industry experience to Chrissy’s visionary Color Made Simple™ mantra. Together, they’ve created contemporary colors with the highest levels of clean standards and health-enhancing formulas for women on the go (that’s all of us.)
that's just the start!
Our Brand Collective is just getting started! It’s our goal to bring you so much more good in a variety of categories for the entire family! If you are a small business entrepreneur, innovator, or creator who feels like you meet our standards, we want to hear from you.