Willing Beauty Skincare Products + Regimens Price Updates

We want to make you aware, in advance, of some of the necessary adjustments we’re making to help support your business and the future of Think Goodness®.

Since the inception of Willing Beauty® Skincare in 2017, we’ve never raised the price on any of our products.

We strive to not only provide the highest quality, clean skincare products to you and your customers, but also the best experience possible.

Due to the rising cost of labor, materials and transportation making it more expensive to bring our skincare products to you and your customers, you’ll see some of our a la carte prices increase by $2-8 starting on July 3 at Noon CT. Regimen prices will also increase by $11-24. Our new and better-than-ever DO OVER+ Nourishing Cleanser will remain at $20!

We feel this is a necessary adjustment, and remember, Willing Beauty products are still a tremendous value versus virtually all mass, class and direct sales competitors. It also means more commissions for you on those products and regimens!

We understand these adjustments will impact your business at a time where there are other global market increases, which is why we wanted to make you aware of these changes in advance!

FAQs for more details.

Lock in the Current Price NOW!

If you and your customers want to lock in the current price on any of the below products and regimens that are impacted by the price increase, subscribe by July 3 at 11:59 a.m. CT!

SKU

Item Description

Current Retail One-time Purchase

New Retail One-time Purchase

Current Retail Subscribe + Save

New Retail Subscribe + Save

7370101

Classic HY+5 Regimen

$116.00

$131.00

$98.60

$111.50

7370102

Advanced HY+5 Regimen

$140.00

$164.00

$119.00

$139.30

7370103

Advanced HY+5 Regimen - Sans SPF

$129.00

$140.00

$109.65

$119.20

7110201

Daydream Illuminating Day Moisturizer

$24.00

$26.00

$22.80

$24.70

WBW1501

PARTNER IN TIME+ Age-Defying Night Serum

$42.00

$44.00

$39.90

$41.80

WBW1202

SLEEPOVER+ Replenishing Night Cream

$30.00

$38.00

$28.50

$36.10

7410101

Out of Sight Rejuvenating Eye Treatment

$32.00

$38.00

$30.40

$36.10

7510101

Get Set SPF30 Tinted Primer

$24.00

$28.00

$22.80

$26.60

4310101

XO Coconut Lip Oil

$12.00

$14.00

$11.40

$13.30

WBW3507

XO Sugar Plum Lip Oil

$12.00

$14.00

N/A

N/A

WBW3508

XO Strawberries and Cream Lip Oil

$12.00

$14.00

N/A

N/A

WBW3505

XO Vanilla Bean Lip Oil

$12.00

$14.00

$11.40

$13.30