THE ONE AND ONLY MASCARA™
Discover lashes you didn’t know you had with this clean, lifting, game-changing mascara.SHOP NOW
NEXT LEVEL EYE PALETTE
Each palette features four dynamic, ultra-blendable shades created with an innovative anti-blue light technology.
easy-to-wear, warm neutrals designed to take your everyday look to the next level.SHOP NOW
WE KEEP IT SMART
When we say "clean," we mean it. Our formulas avoid over 1,300 ingredients currently banned in the EU because they've been clinically shown to be toxic, carcinogenic or potentially harmful to your health.
Next Level Eye Palette - Nude$30.00
Next Level Eye Palette - Rose Glow$30.00
Dual Ended Eye Shadow Brush$14.00
The One and Only Mascara$24.00
COLOR MADE SIMPLE™
Your makeup routine doesn’t have to be complicated.
Inspired by the simplicity of four-color printing, CMYK allows you to select your shades with confidence, delivering clean makeup that’s easy for you to choose and use.
Our multitasking cosmetics are infused with skin-health-boosting ingredients, such as blue light protection and antioxidants, putting better beauty within reach.
Gone are the days of confusing cosmetics. Welcome to Color Made Simple™—and beauty made better.
ANNETTE + CHRISSY
"We've brought color into the 21st century by adding environmental protections and the highest level of clean ingredients—all in fashion-right colors. Every woman deserves healthy formulas and added skin benefits not just in skincare, but in color cosmetics too."- Annette McEvoy
"Women don’t shop behind makeup counters anymore, but they need to feel empowered, not intimidated, by the process. CMYK is the future of cosmetics: clean, easy to choose, with colors that flatter your features so you look and feel your best."- Chrissy Weems
Clean beauty, within reach.
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