AVAILABLE ONLY AT THINK GOODNESS - this brand has been vetted against our set of criteria
LEARN MORE
THE ONE AND ONLY MASCARA™
Discover lashes you didn’t know you had with this clean, lifting, game-changing mascara.
5 Star Reviews
⭐️⭐️⭐️⭐️⭐️
COLOR MADE SIMPLE™
We’ve done the heavy lifting for you, creating easy-to-wear, mistake-proof shades. So you can take your everyday look to the next level.
NO LIMITS COLLAGEN LIP GLOSS
Swipe on this clean, creamy lip gloss packed with hyaluronic acid and collagen for the perfect amount of color and sheen.
SHOP NOW
NEXT LEVEL EYE PALETTES
Each palette features four dynamic, ultra-blendable shades created with an innovative anti-blue light technology.
SHOP NOWWE KEEP IT SMART
When we say "clean," we mean it. Our formulas avoid over 1,300 ingredients currently banned in the EU because they've been clinically shown to be toxic, carcinogenic or potentially harmful to your health.
YOUR MAKEUP ROUTINE DOESN'T HAVE TO BE SO COMPLICATED.
Inspired by the simplicity of four-color printing, CMYK allows you to select your shades with confidence, delivering clean makeup that’s easy for you to choose and use.
Our multitasking cosmetics are infused with skin-health-boosting ingredients, such as blue light protection and antioxidants, putting better beauty within reach.
Gone are the days of confusing cosmetics. Welcome to Color Made Simple™—and beauty made better.
OUR FOUNDERS
ANNETTE + CHRISSY
"We've brought color into the 21st century by adding environmental protections and the highest level of clean ingredients—all in fashion-right colors. Every woman deserves healthy formulas and added skin benefits not just in skincare, but in color cosmetics too."
- Annette McEvoy
"Women don’t shop behind makeup counters anymore, but they need to feel empowered, not intimidated, by the process. CMYK is the future of cosmetics: clean, easy to choose, with colors that flatter your features so you look and feel your best."
- Chrissy WeemsClean beauty, within reach.
Every Order = A Random Act of Goodness™
want some good news?
Sign up to receive our emails for updates on the GOOD stuff like products, launches and inspiration. Unsubscribe anytime.
