AVAILABLE ONLY AT THINK GOODNESS® - this brand has been vetted against our set of criteria
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IT'S TIME FOR A DO OVER!
Fall in love all over again with our new and better-than-ever Do Over+ formula. Available in all new + existing regimen subscriptions!
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HY+5 REGIMEN™
100% said skin looked more moisturized after 1 week
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GUA SHA FACIAL TOOL
Helps reduce puffiness, dark circles, redness and fine lines while eliminating toxins and revitalizing skin.
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NEW! LIP LOCK Healing Lip Treatment
Formulated with
+ ceramides
+ hyaluronic acid
+ natural coconut rose scent
FIND YOUR PERFECT CLEAN SKIN CARE ROUTINE
Not sure where to start? Wondering which products are best for your skin care concerns? Our five-question quiz takes just 30 seconds to complete.
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OUR CLEAN BEAUTY STANDARDS
We select super-resilient, natural ingredients at optimal levels for nourished, smooth and glowing skin. Our products go above and beyond, agreeing with European standards, banning over 1,300 ingredients that are clinically shown to be toxic, carcinogenic or potentially harmful to your health.
No PEGs
Paraben + Sulfate Free
Cruelty Free
No Phthalates
No Mineral Oil
No Chemical Sunscreens
No Synthetic Fragrance
Gluten Free
Non-comedogenic
Toxin-free
DEA Free
Dermatologist + Allergy Tested
Recyclable Packaging
Vegan
Clean
Safe for Sensitive Skin
THE HY+5 COMPLEX®
Our proprietary HY+5 Complex® captures all the potency of expensive, high-performance skincare with none of the irritating downsides, including what it costs you.
HYALURONIC ACID
Nature’s most powerful moisture magnet, hyaluronic acid, can bind 1000x its weight in water for above-and-beyond hydration and smoother, supple skin.
VITAMIN C
in an uber-absorbable format that sinks into skin to synthesize collagen, brighten complexion and diminish signs of UV damage
PRICKLY PEAR SEED OIL
a hardy cactus that blooms in the desert sun and improves skin’s lipid barrier for revitalized smoothness
EDELWEISS FLOWER
a star-shaped blossom that flourishes in the arid Alps and contains high levels of antioxidants to fend off free radicals
MARINE GLYCOPROTEINS
found in the icy seas of the Antarctic, they enhance the healing process and reduce the depth of wrinkles
DEEP SEA BACTERIA
cultivated from thermal vents in the Baja Peninsula and boasting skin-protecting powers that surpass Vitamin E
![GUA SHA [gwa-shah]](http://cdn.shopify.com/s/files/1/0517/7733/9592/files/Module-1-WBC.jpg?v=1668712875)
GUA SHA [gwa-shah]
The missing link to your skincare regimen. Improve circulation and release tension leaving your face lifted and radiant.
LET’S GUA SHA
LOCK IN MOISTURE
Packed with 19 natural butters, oils, waxes and extracts to leave your lips soothed, hydrated and pout perfect.
LIP LOCK
GRAB & GLOW GIFTS
Curated gift sets ready to give the gift of glowing skin. This is gifting made clean and easy.
GET GIFTING
CLEAN SKINCARE ROUTINE
Not sure where to start? Wondering which products are best for your skin care concerns? Our five-question quiz takes just 30 seconds to complete.
Take the quiz
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